Strategist

for trend-based concept optimisation


Trends have an influence on the success of strategies. It is therefore elementary to take them into account:


  • Review of the strategy fundamentals
  • Optimisation of the conceptual applications
  • Adaptation of the concrete implementation measures

In order to be able to correctly assess the strategic starting position of your company, your brand or your project, a critical and neutral analysis is needed.

 

We will create a corresponding comprehensive exposé for you:

  • SWOT analysis
  • Competitive structures
  • Assortment analysis
  • Presentation of new business fields
  • Target group specification/ segmentation

 

To determine the direction, it is fundamental to include all changes that affect the company, the brand or the (new) products.

 

To develop an overview, I use and offer trend research on the topics:

  • Consumer trends
  • Market developments
  • Competitive structures
  • Commodity developments
  • international markets

 

Based on the preliminary considerations and analyses, it is important to work out and define the goal together.  This can be done via:

  • Ideas workshops
  • Seminars
  • Teaching/ Coaching