In the functions and positions of my professional stations, I have been able to get to know the different sides of the desk:
I had the chance to work with different companies - from start-ups to medium-sized corporations - to immerse myself in different markets and to develop innovative concepts and products for different target groups - whether btb or btc.
I know the difficulties of preparing an understandable and complete briefing, I have had to "experience first hand" what it means when timings cannot be met because the commodity markets go crazy.
To know how it feels to have full responsibility for a product, to meet the challenges of the markets. To not only understand but also be able to speak the languages of service providers and creatives.
As a formative experience, there has been a common thread running through all the projects here:
Products that are developed without taking into account the needs of consumers cannot be successful.
Communication that neither understands the language of its target group nor addresses it accordingly will miss the mark.
In order to be able to advise you meaningfully and purposefully in your projects, it is, in my view, elementarily important to consider the different perspectives.
Over 25 years of experience in the fields of
Focus sectors:
Lecturer for
Studied economics at the University of Saarland with a focus on the following subjects
